Lifestyle creator. Storyteller. Based in Spain, always on the move.
Lifestyle creator. Storyteller. Traveling the world to capture the stories behind the watches, the people, and the places that make this industry worth talking about.
Jimmy's journey started with a simple fascination: the intersection of craftsmanship, design, and the people who dedicate their lives to creating something extraordinary. Over the years, that fascination grew into a career built on authentic storytelling and genuine connections with brands, collectors, and creators across the globe.
From watch fairs in Geneva to factory visits in Japan, from collector meetups in Dubai to design events in Milan, Jimmy captures it all. Not as a journalist or a critic, but as someone who genuinely lives this world and wants to share it with others.
What sets Jimmy apart is his approach: personal, present, unfiltered. Every trip becomes a story. Every brand collaboration is told from his perspective, in his voice. No corporate scripts, no press releases rewritten. Just real experiences, real moments, and the kind of content that brands trust because it's authentic.
Jimmy helps brands turn their products into stories people actually want to follow. With an audience of 60,000+ collectors, enthusiasts, and dealers — and content reaching around 5 million — what he creates doesn't just look good. It generates direct interest and real inquiries.
As a content creator, Jimmy partners with brands like Jacob & Co and Beda'a — bringing their watches to his platforms with the kind of storytelling that feels authentic, not commercial.
Through LMC Flow, his production company, Jimmy and his team offer a full creative ecosystem: brand strategy, visual identity, creative direction, content production, and social media management. Photography, video, reels, product storytelling — from concept to execution.
Over the years, Jimmy has worked with some of the most respected names in the industry. As LIV Ambassador since 2024, he represents a brand whose philosophy mirrors his own: quality, craftsmanship, and living on your own terms.