I've worked with Watch Trading Co for several years now, and the relationship is straightforward in the best way. No drama, no complicated briefs. I fly to Miami, photograph inventory, build out content, post it. The work speaks for itself, and that's exactly how the owner likes it.
The man behind Watch Trading Co built a watch empire from scratch. That's not an exaggeration. Almost everyone I've spoken to in the business knows him. That kind of respect isn't built overnight. It comes from years of consistent dealing, fair pricing, and being someone people can trust with serious money. He's heavy on the wholesale side, which means the volume he moves is significant. The retail-facing social media is where I come in.
I run their Instagram and handle all the social media content. When I'm in Miami, I set up my portable studio and work through the collection. The pieces are always good. That's the thing about working with someone who's been in the game this long. The inventory is curated by experience, not by trends.
This isn't the flashiest partnership I have. It's not meant to be. It's about consistency. Showing up, doing the work, and delivering content that matches the quality of what's in the case. Some of the best working relationships are exactly like this. You don't need fireworks every day. You need reliability, and that goes both ways.
